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Regal Decorating & Paint Center, Inc.
1200 South Dixie Highway, West Palm Beach, FL 33401
Phone: (561) 659-9034   Fax: (561) 659-7256








Historic Palm Beach Landmark
Gets The "Royal" Treatment

The Royal Poinciana Plaza, one of the Palm Beaches most visible historic landmarks, was just recently refurbished with paint - a color-change-makeover. The site includes the Poinciana Playhouse, the Slat House, and the Gucci and Hibel Buildings. It is the single largest commercial complex in the Town of Palm Beach. The owners, with the permission of the Town, are considering demolishing part of the site and adding residential condominium units and a new performing arts center.

The site is controlled and operated by Sterling Palm Beach LLC and they selected Benjamin Moore’s Aura Exterior Acrylic as the paint for the exterior. Aura Paints feature “color-lock” technology, a high-solids patented resin system, outstanding hide and coverage, excellent permeability, and unmatched touch-up qualities. Sterling was looking for a product that would not necessarily be the cheapest per gallon, but would provide the most cost efficient coating over a ten-year cycle. The entire project is covered by a ten-year non-prorated warranty, certified by Benjamin Moore.

The painting contractor who did the painting was Fine Line Painting Contractors, Inc. of Pompano Beach. Garret Stiegman of Fine Line was very impressed with the great coverage and workability of Aura Paint. Garret commented after the job was completed, “Regal Paint Centers provided outstanding service and their sales team was very professional in their job-site inspections. This was my first time using Aura Paint, so I was a little apprehensive with such a high-profile job, but Aura turned out to be a great product to work with and the owners are extremely satisfied.”

Steve Rasmussen, Regal Paint Center’s President, is reminded that even in these tough economic times there are many value conscious consumers who are still interested in premium products that can provide excellent long-term benefits and cost savings over the long-haul. “I encourage all Regal Paint Center customers to consider differentiating yourself from the competition by providing your clientele with the premium Benjamin Moore brand option and the benefits associated with that name.”

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